That’s where we start.

We bring product and service design that creates value through prototyping. Starting with user needs and ending with investment cases, embracing the fusion of products with services and new technologies. We can make your idea a reality and gather real-world feedback.

Let’s get it off the ground. Let’s see if it flies.


Design Thinking & Lean prototyping

We take a user-centred approach to product, service and business design. By channelling design thinking and lean start-up techniques, we enable rapid learning at minimal risk through thoughtful action and resourceful iteration.

Using a lean prototyping approach enables a rapid iteration and refinement from paper prototypes to minimum viable product to proof of concept and pilot. Whatever’s required and makes practical sense.

User testing & Proposition Building

To work out whether it works in reality and what can we learn we conduct user testing, quickly putting our prototypes in front of potential users. Then we listen. Taking on board user feedback enables us to quickly evolve and rapidly refine the prototype.

We can also begin to articulate how best to express the proposition and use this as the basis of acquisition testing. Can we cost effectively acquire customers?

Ultimately what we are looking for through this process is evidence of traction and a product-market fit.


business case.jpg

Business Modelling & investment case

As well as developing the product or service design we can also translate what we’ve learned into a business model and use the test data to start building a business case.

This process can often highlight other areas to test and validate. Ultimately this evidence can then be used to build out a business case which we can help to pitch to executive teams or potential investors.

We’d like to hear about your ideas and discuss with you how we can help you to get them off the ground.